Friday, October 28, 2011
How to Develop a Business Idea
So you want to create a business but you really have no idea to start. I mean, NO idea... you don't even know what you would do with your business, what kind of products you would sell or anything. All you know is that you want your own business. Well, then this is the blog for you to read. I'm going to give you some basic instructions to figure out what it is you want to do with a business so you can develop that idea before going any further.
First thing you want to do is think of what your passion is. Can you turn that passion into something will make you money? Make a list of everything you would do, even if you wouldn't be getting paid to do it. Which ones would give you a possible income? Keep that list.
Now from that list, put the ideas in order from what you love the most to what you hate the most. Think to yourself and reflect on why it is you put the ideas in the order that you did. Eliminate the ones at the bottom of the list, even if they are money makers. Just because you can make money off of them doesn't mean you'll enjoy it. If you're creating a business from scratch, you might as well make it something you want to do. The amount of time it takes to develop and grow a business takes a lot and you don't want to waste on something you're not going to love.
Then figure out what are the strengths, weaknesses, opportunities, and threats with each business idea towards the top of your list. Your next step is doing the research. Check out the market and find out what people are buying. Is your product something that is a fad or something that's going to be here to stay? If you want a product that is just seasonal, then you may be able to find work at just a particular time of year, like many farmer's markets. But if you wan't something year-round it might take more research to see what has been getting purchased, what is currently being purchased, and what will likely continue to be purchased.
Talk to some people that are experienced in the area that you want to pursue. It can be informal; just invite someone that is a top person of that market in your area out to lunch. Pick their brain, most of them enjoy the idea of helping others build a business. Like when students in med school go to doctor's offices to shadow them, the doctors enjoy teaching someone how to do what they do. Everyone has fun.
Start with what you know. If you don't know much, then don't push too much at the beginning. Start small and see where it goes. If it's something you enjoy and it seems to be working, then you can invest a little bit more at a time and build up your business as you go.
And lastly, go to business seminars. Each individual seminar can teach you different things about how to get your business up and running. They can give you personal ideas that would benefit you. They even have seminars online now that you can attend without even leaving the comfort of your own home. It's not quite as personal and you may not be able to ask as many one-on-one questions with the presenter. So both ways have their pros and cons. Decide whichever makes you feel comfortable and which one you feel you would get the most out of.
What it basically comes down to is if you want to start your own business, do it with something you enjoy and love. If you're going to love it, you might as well just stay at the crummy job you have now because if you create a business and it's something that's just "okay" in your head, it won't get much better than that. Be creative, rattle your brain, and see what you can come up with. Have fun and do something you love.
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